Post by account_disabled on Dec 23, 2023 23:00:49 GMT -8
The main element of visual identification is the logo , i.e. a graphic representation of the brand , which consists of a graphic symbol (the so-called signet), the brand name and a slogan . Erkado logo elements The next elements of visual identification are a set of brand colors and typography , and finally graphic designs for touchpoints - markings of physical and virtual places where the consumer will have contact with the brand. Examples of contact points with the brand:
Advertisement, sales promotion, social Phone Number Data networks, blissful, public relations , direct mailing, fair, word of mouth marketing, mobile, video, applications, presentations and speeches, employees, products and services, company vehicles, gadgets, billboards, business cards, letterhead, publications, voicemail, emails, offers, exhibitions, packaging, signage, business forms, newsletters , www pages. The elements of visual identification are characterized by a document called the visual identification book or brand book .
All stakeholders using the visual identification of a given company - employees, subcontractors or business partners - should have access to it. Such a book is created after designing the logo, taking into account all points of contact with the brand. Sometimes, at the beginning, the logo itself is created along with the rules of its use, and only later are the remaining elements of visual identification developed. This solution is profitable for a small start-up entity that cannot afford to invest in complex projects.
Advertisement, sales promotion, social Phone Number Data networks, blissful, public relations , direct mailing, fair, word of mouth marketing, mobile, video, applications, presentations and speeches, employees, products and services, company vehicles, gadgets, billboards, business cards, letterhead, publications, voicemail, emails, offers, exhibitions, packaging, signage, business forms, newsletters , www pages. The elements of visual identification are characterized by a document called the visual identification book or brand book .
All stakeholders using the visual identification of a given company - employees, subcontractors or business partners - should have access to it. Such a book is created after designing the logo, taking into account all points of contact with the brand. Sometimes, at the beginning, the logo itself is created along with the rules of its use, and only later are the remaining elements of visual identification developed. This solution is profitable for a small start-up entity that cannot afford to invest in complex projects.